Alki Landing | Case Study
Brand Strategy, Brand Identity, & Collateral Design
SCOPE OF WORK
Brand Strategy & Identity Design
Social Media Template Design
Collateral Design (Signage, Merch)
Project Timeline
4-5 Weeks
About the brand
Alki Landing: Sports & Fabrics is a brand exercise designed to represent an outdoor sports & kayak rental shop based in Seattle, WA.
Through fundraising efforts and spreading more awareness on the impacts of urban development, specifically the Duwamish River, Alki Landing prioritizes caring for the environment that allows for paddlers to enjoy.
Mission Statement
To foster a welcoming space for sea paddlers in Seattle, WA. For nomads and locals, Alki Landing takes the lead in educating the history and culture of Alki Beach while promoting the preservation efforts of Puget Sound’s marine ecosystem.
Vision Statement
To cultivate a large, passionate community of paddlers who are active in restoring and preserving Seattle’s waterways.
Strategic Decisions
When crafting the brand identity for Alki Landing, it was a priority to communicate a story that resonates with tourists and locals in West Seattle who seek adventure and appreciate sustaining the environment.
The challenge was to create a visual identity that reflects an enjoyable and accessible experience for visitors and newcomers while articulating the importance of Seattle’s history and preservation efforts toward Puget Sound’s marine ecosystem.
This identity system speaks directly to the desires of Alki Landing’s customer base which welcomes them to be part of an adventurous and respectful community of sea paddlers.
Ready to work together?
Brand Design for Small Businesses & Entrepreneurs